Your business marketing may need
a slathering of "spicy mustard"!
I am a marketing copywriter. I write content for businesses that
help turn "tire-kickers" into customers, clients and fans.
~ Specializing in the Hospitality Industry ~
What if I told you that for the following three paragraphs you're going to read about turnips? Sure, a percentage of you will get really psyched---albeit a tiny percentage---and of those readers who can't get enough turnip-based articles (called Turnipites), how many of those people would you like to hang out with? Exactly: None.
Yes, I'm picking on turnips (and Turnipites), and maybe that's not fair. I mean, if I had to choose between thinly sliced turnips versus a sprinkling of nylon gasket washers as a salad topping, I'll pick turnips every time. But rather than pick turnips, I'm picking on them, which is undoubtedly due to the post-traumatic effects of being a judge at a turnip festival. Would you like to hear about it? I didn't think so.
But, when one is handed the writing assignment subject “What it's Like to Judge a Turnip Festival,” creatively, it's sink or swim time.
But I swam. I decided to make my afternoon of judging turnips the most riveting article I could, and I did. Because here's the thing. Readers will only be as engaged as you get them to be, and if they've started reading about you or your business, you've already grabbed them...and that is your sink or swim moment. So ... are you keeping the reader reading?
You already have a business or a product that you feel passionately about.
But do you convey that passion to the rest of the world, including the Turnipites? That's where my business, Tommy Dott Copywriting, comes in. Sometimes your hard work needs a little “kick.” A dash of panache. Or
as I call it...
Bringing the spicy mustard!
Although I specialize in the hospitality industry, I've written website content for teachers, therapists, tech agencies, construction companies and "goat yoga." I've written about curing everything from anxiety to salmon to the fine art of opening oysters and the less finessed composting of manure (which I received a national writing award for). Hey, if I can spread spicy mustard over manure--figuratively speaking, of course--I can make your website stand out among your competitors. Want to see what we can accomplish together? Let's find out!